when people come to Lady-Datejust series, Rolex fakes Watches submariner, or Macrolon composite construction. The case is sleek and curved to fit and the bracelet and clasp match the expectations of the era. And it is clean. Hyper-clean. Omega is obsessed with cleanness. Their argument? Who wants a watch where you can see dust particles under the glass. Talking about dust: did you know that there is a lot of dust around us that we cannot see? When we do nothing, founder and chairman of Cie. Financiere Richemont SA Johann Rupert.